Noxum partner elio

Noxum - efficient product data management

Name: elio GmbH
Address: Georg-Elser-Straße 5, Gießen, 35394, DE
Telephone: +49 641-968 698 0
Price range: €€€

Together with Noxum, we make efficient product data management possible for you. We help you with the integration and are happy to advise you.

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Who is Noxum?

Noxum has been developing pioneering software solutions in the areas of web systems, e-business, product information management and technical communication since 1996. With over 25 years of experience, Noxum has positioned itself as a proven partner for long-term success. The broad portfolio includes a high-performance CMS and NovaDB, a web-based headless Product Information Management (PIM) system that is specially tailored to the requirements of omnichannel commerce

The products are used in business areas such as e-commerce, product information management and technical documentation. Well-known customers include AUDI AG, JURA Elektroapparate AG and Dr Ing. F. Porsche AG.

Facts about Noxum

German company

Founded in 1996

Locations in Würzburg, San Francisco, and Kochi (India)

Portfolio ranges from CMS to PIM systems

NovaDB PIM system in a nutshell

NovaDB PIM is a future-proof headless PIM system that has been specially developed for omnichannel commerce. As a cloud-based SaaS solution, it offers maximum flexibility and scalability - without lengthy implementation.

Product information can be managed and modelled centrally, and can be played out to all relevant channels in real time - from the online shop to the marketplace or e-procurement system. This allows you to create consistent product experiences across all touchpoints and respond to market changes at lightning speed.

The headless PIM system acts as a data hub and combines data sources for a comprehensive view of information. It offers not only management, but also modelling, capturing, editing and providing content. NovaDB reduces complexity, avoids data chaos and makes you faster, more precise and more customer-orientated. Ideal for companies that don't want to complicate their PIM processes, but finally want to speed them up.

The benefits of Noxum NovaDB

Standardised management of all product information across online and offline channels
Faster time-to-market thanks to automated processes
Configuration instead of programming thanks to low-code/no-code option
Automated content creation thanks to the integration of AI tools and large language models
Seamless integration with existing systems thanks to MACH architecture

What NovaDB PIM can do

NovaDB PIM acts as a central hub for all your product information, ensuring consistency and accuracy across all sales channels. This centralised management enables a rapid response to market changes and adapts flexibly to the needs of your customers. As a result, the platform minimises the risk of data inconsistencies and ensures that product presentations are always up-to-date, which strengthens your customers' trust and increases their satisfaction.

The NovaDB Delivery API: Real-time updates and reliable availability

The NovaDB Delivery API is the ideal solution for a scalable and efficient e-commerce platform. It combines high performance, efficiency, and reliability with the ability to enable real-time scaling and updates. This allows you to flexibly adapt your online business to a dynamic market environment and take it to the next level. The API ensures the rapid distribution of millions of product details, provides up-to-date data on prices, product specifications, and more in near real time, and remains stable and powerful even during unexpected traffic spikes. This way, the NovaDB Delivery API guarantees a smooth and uninterrupted customer experience.

AI integration for efficient and customized content

The solution is also future-oriented and supports the integration of AI tools and large language models (LLMs). Such technologies, such as GPT for automated content creation and DeepL for translations, make content production more efficient. They enable the creation of dynamic content that is tailored precisely to the interests and behavior of your customers, which significantly improves the customer experience.

Support for industry standards

NovaDB PIM promotes efficiency and precision in the management and communication of product information by supporting key industry standards and classification systems such as ETIM, ECLASS, BMEcat, and UNSPSC. These standards facilitate the integration, management, and exchange of product information, thereby contributing to data consistency and accuracy.

Noxum plugin for Adobe® InDesign®

The Noxum plugin for Adobe® InDesign® allows designers and marketers to access current data and content from NovaDB directly from InDesign®. This seamless connection between content creation and custom layout increases process reliability and cost efficiency.

NovaDB Excel Add-In

The NovaDB Excel add-in allows you to edit product data directly in Excel and import it into the tool. This means that product data can be edited directly in the familiar Excel environment. No training in the NovaDB system is required. The add-in can be used to import, update, map, and create new data, which makes it particularly easy to maintain large amounts of data.

MACH architecture and NovaDB

The MACH architecture (microservices, API-first, cloud-native, headless) offers a modern approach to building flexible and scalable digital systems. Within this architecture, NovaDB, as a headless PIM system, enables the front end to be completely decoupled from the back end. This gives companies the flexibility to manage their product information independently of the presentation layer and deliver it seamlessly across different channels. NovaDB integrates seamlessly into the MACH architecture, supports microservices and API-driven communication, and thus offers a future-proof and high-performance solution for the requirements of omnichannel commerce.

A case says more than 1,000 words

Festool GmbH, a leading manufacturer of premium power tools based in Wendlingen am Neckar, Germany, has made significant progress with the introduction of a digital-first strategy and expansion into the direct-to-customer (D2C) market via its new online shop. Since its foundation in 1925 by Albert Fezer and Gottlieb Stoll, the company has continued to develop.

Challenge: Efficient product data management

In the dynamic e-commerce market, Festool faced the challenge of implementing an agile product data management system that would enable rapid portal updates. The increasing demand for video content, detailed product descriptions and high-resolution images led to a significant increase in data volume and the complexity of data management.

Solution: NovaDB as a central data hub

Festool opted for NovaDB as its data management solution. This platform offers:

Access to all PIM data: Comprehensive management of all product information.
Efficient data preparation: Optimised data for all sales channels.
Perfect content control: Flexible and precise control of content.
Accelerated portal updates: Reduction of update times in the online portal from several days to just a few minutes.

Thanks to the integration of NovaDB, Festool was able to drastically reduce the update times of its online shop and further strengthen the specialised trade as a strategic partner. The centralised data management enabled a quick response to market changes and improved customer satisfaction by always providing up-to-date product information.

Contact us now Book an appointment

Ein Mann hält ein Smartphone in seiner rechten Hand und schaut sich Tutorials von der Festool GmbH an.

elio, your integration partner for NovaDB

We help you to integrate NovaDB seamlessly! As a proud technology partner of Noxum, together with synQup as our integration platform, we are your perfect integration partner. elio and Noxum work closely together to offer customised solutions that are tailored to the needs of our customers. Our many years of experience in the field of performance IT services coupled with synQup's innovative integration options enable us to guarantee seamless integration into your existing IT infrastructure.

Together we will optimise your business processes and increase the efficiency of your systems by using NovaDB. We are convinced that this partnership will help you to make your company fit for the future and achieve your business goals.

“The partnership with elio offers faster time-to-value solutions for companies that want to connect Shopware, OXID, or Shopify to a modern PIM system. This strategic partnership represents an important step for us in further expanding our strengths and long-standing expertise in the field of PIM and e-commerce.”

Norbert Klinnert - CEO bei Noxum

“The partnership between elio and Noxum is a milestone for the integration of NovaDB into IT infrastructure. Together, we offer customized solutions that optimize business processes and equip companies for the future.”

Jochen Kernwein - CSMO bei elio

Key facts about NovaDB

Centralised data management via a browser-based SaaS platform
Simple integration with the help of standardised APIs
Scalability and flexibility thanks to MACH architecture
Support for industry standards such as ECLASS and BMEcat
AI integration for automated content creation and translation

Your potential benefits

Centralised management of all product information: Consistent and precise product data - across all channels
Improved customer loyalty: up-to-date information, personalised approach, better shopping experience
Faster time to market: Automated workflows, shorter time to market
Seamless multi-channel sales: standardised data in web shops, apps and social media
Future-proof: MACH architecture for maximum flexibility and scalability

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Do you have questions about our services or about elio? We are here for you! Simply write to us using the contact form and we will get back to you as soon as possible.