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The eCommerce agency with 25 years of experience

Experience, technology and full service from a single source.

Many struggle with chaos, agency proliferation or system breaks. We solve this - with more than 25 years of experience as a full-service eCommerce agency.

Contact us now Book an appointment

Your challenges are what drive us

Online retail is no longer a nice-to-have. But between strategic issues, overburdened teams and growing demands, many companies are left with the feeling that they are not making any real progress.

It is precisely these stumbling blocks that we see time and again - perhaps you recognise yourself here:

Strategic uncertainty

You know that your company needs to do more in e-commerce – but where to start? There is a great fear of choosing the wrong technology or partner. And can your own processes even be digitally mapped? Uncertainty often prevails.

System & process chaos

ERP, PIM, CRM, and shop systems run side by side. Data has to be maintained multiple times, and errors creep in. Every new channel – be it a marketplace or a B2B shop – becomes a mammoth task.

Agency proliferation

One agency builds the shop, the next does marketing, and the third does the interfaces. The result: lots of coordination, no clear responsibility, and zero overall strategy.

Growth barriers & lack of resources

Your setup is reaching its limits: slow performance, complicated international sales, increasing demands. IT and marketing are overloaded – and no one has a clear overview.

Pressure to innovate

While your competitors are already using AI for personalization and automation, you are still stuck in old processes. Opportunities remain untapped – and the risk of falling behind grows day by day.

We know these challenges - and we know how to solve them. As a full-service eCommerce agency, we support you from strategy to technology to ongoing operations. So that you can make faster progress, make clearer decisions and turn online sales back into a growth driver.

eCommerce agency with a comprehensive range of services

As an agency for eCommerce, we help your online business move forward - with shops, marketplaces, multi-shop solutions and interfaces. Always with the goal: more success for your business.

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Online shop

Whether a classic web shop, shop-in-shop system or multi-shop structure: as an online shop agency, we develop solutions that fit your business model and can grow.

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Online marketplace

Your own marketplace or distribution via Amazon & Co. We are your online marketplace agency for suitable advice and implementation.

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Interfaces

ERP, PIM, CRM, payment providers or logistics service providers: we connect your systems seamlessly and create a stable, automated infrastructure.

Regardless of whether it's a shop, marketplace or another platform - the decisive factor is: Your business model determines the solution. We make sure that everything fits together.

Aleksa Marinovic,
CRO at elio GmbH

Porträt von Aleksa Marinovic, elio GmbH

Every business model has its own requirements - we implement them.

Whether B2B, B2C, D2C, B2B2C or B2G - each model has its own requirements and works according to its own rules. Our eCommerce experts understand the differences and ensure that your online business gets the solution that really works.

Complex pricing logic, customer groups, and approval processes quickly push standard shops to their limits. As an experienced B2B eCommerce agency, we develop portals that can handle this—as easily as in B2C and with EDI or OCI interfaces right from the start.
In B2C, usability, speed, and conversion are what count. We create experiences that inspire—from the initial product search to checkout. We focus on performance, mobile first, and seamless customer journeys.
Today's brands need a direct line to their customers. We build D2C shops that combine storytelling, personalization, and marketing automation. The result is powerful eCommerce—implemented by an experienced eCommerce service provider.
Hybrid models combine both worlds: manufacturers, retailers, and end customers are intertwined. We develop platforms that optimally map both B2B processes in the background and B2C experiences at the front end.
The public sector is also increasingly placing orders digitally. With clear processes, procurement rules, and interfaces, we create solutions that are specifically suited to B2G scenarios.
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No matter what business model - we can do it.

Whether B2B, B2C, D2C or something completely different: we've seen almost everything. And if not, we'll find the solution.

Your eCommerce service from a single source

Strategy here, technology there, marketing somewhere else - many companies work with several partners at the same time. The result: chaos, gaps, lost time. Our approach: all eCommerce services from a single source on request. Consulting, development, integration, design, optimisation and operation - with us, everything runs under one roof.

This allows you to maintain an overview, save on coordination and turn online retail into a real growth driver.


Our services at a glance

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eCommerce consulting & strategy

Successful commerce needs a clear plan. Our eCommerce consulting shows you which platform really suits you.

Our eCommerce consultants work with you to develop the right strategy, check legal requirements, accessibility and the right system selection.

Icon symbolisch für Shop Erstellung: Bestehend aus einem leeren Einkaufswagen

eCommerce development

The development of eCommerce does not end with the concept. We also take care of the technical implementation - clean, scalable and future-proof.

Whether a classic online shop, multishop or marketplace: we create solutions that run and grow.

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eCommerce migrations

Legacy systems put the brakes on. We take over your eCommerce migration to modern platforms - reliably, without downtime and with clean data quality.

The result: a stable restart that opens up new opportunities.

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eCommerce design

Good design sells. Our focus is on UX/UI - because only intuitive and modern interfaces are convincing. With our eCommerce web design, we create shops that inspire customers. They work just as well on mobile devices as they do on desktops.

This is how web design becomes a sales driver.

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eCommerce interfaces

Do your systems still speak different languages? With the right integration in eCommerce, we combine ERP, PIM, CRM or payment providers into one stable unit.

Each interface ensures that media disruptions disappear and processes become leaner.

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Customised extensions

Does your shop need more functions? We deliver them. Whether marketplace expansion with tools such as Tradeware or intelligent search with solutions such as Neverest. We can even develop them ourselves on request.

With our eCommerce expertise, we add targeted features to your system that create real added value.

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Performance optimisation

Standstill costs sales. With targeted eCommerce optimisation, we increase loading speed, conversion and visibility in search engines. We continuously analyse, test and improve.

This allows your online business to grow measurably and stay ahead of the competition.

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eCommerce training

Our eCommerce training courses make your team confident in dealing with shops, systems and processes.

Less uncertainty, less external dependency - but more expertise directly within the company.

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eCommerce Hosting

Speed, security, scalability - that's what our eCommerce hosting stands for. With modern eCommerce hosting services, we ensure stable operation that performs reliably even at peak loads.

Your shop remains available at all times.

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eCommerce Marketing

More visibility, more sales, more growth. Our eCommerce marketing services combine SEO, SEA, social media and online marketing. This is how we increase reach, leads and sales - measurably, sustainably and in line with your business.

Data-supported, sustainable and precisely tailored to your business.

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AI & automation

ECommerce automation means less manual work, more efficiency. Personalised recommendations, smart workflows and automated processes save time and create new sales opportunities.

At the same time, your customers benefit from a personalised shopping experience thanks to artificial intelligence.

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eCommerce support & assistance

After the go-live is before the success. With our eCommerce support, we ensure stability and security: monitoring, updates and quick help when it matters.

So your systems remain reliable in everyday use.

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Secure eCommerce promotion

We will show you which programs will subsidise your project and get more out of your budget.

Contact us now Book an appointment

We talk about this in the initial consultation

An eCommerce project has many facets. To help you maintain an overview, we talk about the points that are crucial right from the start.

Strategy & Planning

  • Define target group and products
  • Carry out market analyses
  • Understand competitors
  • Work out USP
  • Set clear goals and KPIs

Technical realisation

  • Select shop system and hosting
  • Determine responsive design
  • Check usability
  • Create professional product data and content

Law & Security

  • Design legally compliant legal notice, terms and conditions and data protection
  • Comply with the GDPR
  • Check the checkout process
  • Ensure secure payments and SSL protection

Marketing & Sales

  • Increase SEO and visibility
  • Utilise online marketing channels such as social media and email
  • Set up campaign tracking and analytics

Purchase process & logistics

  • Integrate payment methods
  • Clarify shipping options and returns processes
  • Clearly map inventories with ERP or WMS

Operation & optimisation

  • Automate processes
  • Set up monitoring
  • Carry out conversion optimisation
  • Utilise and continuously improve feedback

Our technology partners – strong, flexible, future-proof

We work with a range of technologies and rely on systems that have proven themselves in practice. Four platforms play a particularly important role in our online retail business:

Shopware-Logo mit blauem stilisiertem ‚S‘-Symbol links und dem Schriftzug ‚shopware‘ in Kleinbuchstaben rechts daneben.

Shopware

Shopware is flexible and modular – perfect for small and medium-sized businesses. As an experienced Shopware agency, we implement B2B and B2C shops that are scalable and come with many out-of-the-box features.

HCL Software Logo: schwarzes Quadrat mit einem stilisierten, geometrischen ‚S‘. Die obere Linie des ‚S‘ verläuft von Violett zu Pink, die untere Linie ist grau. Der Rahmen hat einen Farbverlauf von Violett zu Pink.

HCL Commerce

Enterprise commerce for the highest demands. HCL Commerce is the platform for complex, international projects with millions of items and customized architecture. As an HCL Commerce agency, we are happy to support you in this endeavor.

Shopify Plus Logo: Schwarzer Schriftzug ‚shopify plus‘ mit stilisiertem Einkaufstüten-Symbol links, in dem ein weißes ‚S‘ steht. Die Schrift ist modern und leicht geneigt, das Wort ‚plus‘ in kursiver Schreibweise.

Shopify Plus

Quick start, powerful cloud solution: Shopify is perfect for dynamic D2C and B2C stores. For complex projects with large volumes and custom logic, we are your experienced Shopify Plus agency—with a focus on short time-to-market cycles.
OXID Logo: Schwarzer Schriftzug ‚OXID‘ in Großbuchstaben mit modernem, kantigem Schriftstil auf weißem Hintergrund.

OXID eSales

We are also OXID agency. Made in Germany and a reliable partner in B2B for many years, that's what this system stands for. OXID eSales scores highly in terms of stability, adaptability, and powerful multishop functionalities, among other things. 

Other partners

25 years of eCommerce expertise you can rely on

Tools alone do not guarantee success. From the outset, we provide you with the support of an experienced e-commerce expert in the form of a consultant. You receive honest advice, a clear roadmap, and, if possible, access to subsidies that ease the strain on your budget. This is how technology becomes a real competitive advantage.

25+ years of experience and still hungry

We have been involved in e-commerce for over two decades. What began as shop projects has now become a full-service offering: from consulting and development to AI and automation. We don't just think about commerce – we think ahead.

Strong development power

75% of our team are developers. For you, this means no half measures, just clean engineering that will still be scalable and high-performing tomorrow. No patchwork, no building blocks—just solutions that deliver.

Technologies that have proven themselves

More than 1,000 e-commerce projects. Over 1,500 plugins developed. From medium-sized manufacturers to international corporations: we know the systems and the pitfalls.

Partnership instead of project business

Half of our customers have been working with us for over five years. Some have generated more than a billion euros in sales. Why? Because we take responsibility, think ahead, and provide long-term support—we don't just deliver a project.

What the industry says - and our customers experience

Success stories that speak for themselves. As an experienced eCommerce agency, we impress manufacturers and users with our genuine expertise and customised solutions.

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  • Magnus Lehrieder

    Head of E-Commerce at Krannich Solar GmbH & Co. KG

    "We didn't want a traditional service provider that simply delivers a finished product and then disappears. We wanted a partner who would grow with us on this project, not only providing us with technical support but also inspiring us and accompanying us over the long term. elio immediately gained this trust, and today we can say: We are more than satisfied.

    It feels as if they 'live' this project just as much as we do."
    magnus-lehrieder-krannich
  • Patrick Preiß

    Head of Marketing at REISSER AG

    "With elio, we have found a partner who will structure and implement the shop with us systematically and highly professionally.

    Detailed planning and effective project management are, in my opinion, a key to success."
    patrick-preiss-reisser
  • Martin Klingenmeier

    Chief E-Commerce Officer at Schum EuroShop GmbH & Co. KG

    "The key to successful collaboration in IT development lies in open communication and mutual understanding. This has enabled us to develop innovative solutions together and implement them successfully."
    martin-klingenmeier
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Sounds like the right partner?

Talk directly to one of our consultants and make an appointment today.

Contact us now Book an appointment

Our successes as an eCommerce agency

What counts are results. That's why we prefer to let our projects do the talking. Whether it's a shop launch, migration or marketplace: here you can see how we accompany companies on their journey.

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  • Bicycles for everyone: Cube goes Shopware 6

    For the bicycle brand Cube, we created an e-catalog with Shopware 6. Cube is part of Pending System GmbH & Co. KG. The e-catalog complements retail sales. Cube wanted to directly address end users and chose elio as its development partner.
    An overview of elio's services in setting up the Cube shop:
     
    • Migration from Typo3 to Shopware 6
    • Development of the UX/UI design and templates
    • Special features of the project
      • Creation of customized CMS elements
      • Connection to the customer's own ERP
      • Implementation of a press area
      • Implementation of a product comparison
     
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  • Yours truly: Tailor-made hair care with Shopware 6

    Yours Truly, part of Wild Beauty GmbH, offers personalized hair care products that are individually formulated using a proprietary algorithm. elio built a dedicated online shop for Yours Truly using Shopware 6 and developed a configurator that allows customers to create personalized shampoos based on their individual preferences.
    elio is, among other things, the Shopware partner for:
     
    • Creation of Shopware 6
    • Creation of UX/UI design and templates
    • Development of a configurator (for personalized, individually selected care products)
    yours-truly-slider-desktop
  • Shopware 6 migration for sustainable diversity

    For over 30 years, memo AG has been delighting customers with sustainable products, from office supplies and household goods to garden items and clothing. To meet market requirements, the company successfully switched from Shopware 5 to Shopware 6.
    elio was, among other things, the Shopware partner for:
     
    • Migration from Shopware 5 to 6
    • Creation of UX/UI design and templates
    • Special features of the project
      • Integration of FactFinder
      • Integration of an ink and toner finder
      • Development of a unique configurator
     
    memo-slider-desktop

Step by step to success

Instead of endless meetings and chaos, we have a structured process. This allows us to move quickly from the starting signal to the finished eCommerce project - without detours.

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  • 01 - Contact

    Please contact us so that we can get to know each other and discuss your basic requirements. We will then draw up a specification and an initial rough quote.

  • 02 - Scoping and offer

    During the conception phase, a clear roadmap is developed: collaborative, goal-oriented, and strategically thought out—tailored to your business model.

  • 03 - Implementation

    Once you have approved our quote, we will develop a project plan and begin implementing the project, starting with a comprehensive detailed design for all implementations.

  • 04 - Go-Live

    After an extensive testing and review process, your project will be put online.

  • 05 - Hypercare

    During the hypercare phase, we offer enhanced support and fix any remaining bugs to ensure that your shop runs smoothly.

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Do you have questions about our services or about elio? We are here for you! Simply write to us using the contact form and we will get back to you as soon as possible.

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Any questions? - FAQ

What advantages does a full-service eCommerce agency have over specialised service providers?

The biggest advantage: you don't have to coordinate five different service providers. With elio, you get everything from a single source - from strategy and development to system integration, support, hosting and online marketing. This saves time, prevents frictional losses and ensures that your eCommerce really works as a whole.

Our core expertise lies in four commerce solutions: Shopware, HCL Commerce, OXID eSales and Shopify Plus. But for us, eCommerce doesn't stop at the shop. We have experience with the common ERP, PIM and DAM systems and ensure that everything works together smoothly. In short: elio supports you with all the technologies that are really important in eCommerce.

Yes, we can implement this for you. ECommerce automation makes your administration easier, saves time and reduces errors. At the same time, your customers benefit from AI-supported features such as personalised recommendations or smart searches. We would be happy to advise you on which solutions make sense for your business.

Yes, that's not a problem for us - on the contrary. We take over existing shops, regardless of whether they were developed by another agency or created in-house. Targeted optimisation often brings more success in a short space of time than a complete relaunch: better performance, higher conversion and new functions that take your business straight to the top.

This depends heavily on the requirements. A small eCommerce project can go live with us in just a few weeks. For more complex projects - such as multi-shop structures, marketplaces or deep system integrations - it takes correspondingly longer. The important thing is that we work with clear roadmaps so that you always know where your project stands.

Yes, both are possible. Many companies already work with various eCommerce service providers. We step in where we are needed and supplement existing online shopping setups. But we can also take on complete projects and completely replace the previous agency.

Yes, migrations are part of our day-to-day business. We have realised numerous shop migrations (e.g. Shopware 6 migrations), but we also take on complex ERP migrations. With our partner synQup, we are able to migrate practically any system reliably - quickly, cleanly and without data loss.

We work with companies of all sizes - from start-ups to international corporations. We have particularly extensive experience in SMEs and B2B eCommerce, where we know the typical requirements from complex pricing logic to approval processes. It doesn't matter whether you sell products or services - we make sure that your eCommerce works and your sales increase.

Yes, this is part of our everyday work. We regularly implement multilingual shops, different currencies and legal requirements in different countries. With our eCommerce expertise, we ensure that your platform works internationally - legally compliant, scalable and high-performance.

Collaboration is worthwhile for everyone - whether B2B, B2C or D2C. We are particularly strong in B2B because we have in-depth expertise in consulting, processes and technology. This is precisely why many companies choose elio as their eCommerce agency.