What is SEA?
As a subcategory of search engine marketing (SEM), SEA is the most important method alongside SEO for making websites visible to potential customers via search engines.
SEA is the abbreviation for "Search Engine Advertising" and means "search engine advertising". As the name implies, this involves placing adverts across the entire search engine advertising network. The display of adverts is primarily triggered by entering previously defined keywords. Suitable adverts are displayed in the search network by starting a specific search query.
What are the goals of SEA?
While search engine optimisation pursues the goal of greater visibility via a good search engine ranking in the organic search results, search engine advertising aims for a good placement in the paid search results and tends to be designed for short-term success.
SEA also aims to generate increased traffic with all its positive consequences on the corresponding target page. In addition, search engine advertising is also ideal for playing out special campaigns, e.g. for special or new products, and attracting attention for them. SEA is a powerful marketing tool, especially for the rapid acquisition of new customers.
How does SEA work?
Adverts are placed on Google using the Google Ads advertising platform. Campaigns can be created there that consist of several ad groups and in turn several adverts and are individually aligned to the desired goals and target groups. The targeting of the adverts in the Google advertising network is influenced by the keywords entered, i.e. potential search terms, as well as other target group settings.
In the search network, a kind of auction of all advertisers who have booked an advert for the searched keyword is started for each search query. The position of the adverts is influenced by several factors, including the maximum bid, i.e. the price that an advertiser is willing to pay for their advert to be clicked. Ad quality and ad relevance also play a decisive role.
What can our customers expect from us in the area of SEA?
Due to its global popularity and utilisation, our SEA offer relates to the Google search engine network.
Regardless of whether you are already running adverts or have no experience in this area: Depending on your individual requirements, as a Google partner we will find the optimum Google Ads strategy for you.
In addition to an in-depth analysis of your digital platform and subsequent strategy planning, including initial implementation, we can also provide you with comprehensive support in the ongoing management of your adverts.
Google Ads initial package
We work with you to analyse the status quo and develop a strategy tailored to your goals, including campaign structure, keyword research and budget planning. You can then decide whether you want to implement the strategy and provide ongoing support for your Google Ads account yourself or hand it over to us.
Google Ads support package
Building on the services of the initial package, we take over the implementation of the strategy as well as the ongoing monitoring and maintenance of your Google Ads account. Through continuous monitoring, we observe the development of relevant KPIs, make adjustments where necessary and optimise new campaigns for you. With regular reporting, we always keep you up to date on the performance of your adverts and work together to develop further measures.
We offer our support packages in different hourly quotas, which you can extend or renew at any time.
Your contact person
Do you have questions about our services or about elio? We are here for you! Simply write to us using the contact form and we will get back to you as soon as possible.
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