Social media agency

Every measure in social media marketing pursues the overarching goal of attracting attention and interest in one's own company and, if applicable, products or services.

Organic social media is ideal for promoting the branding of a company in a cost-effective way. The exchange with your own target group strengthens trust and loyalty and creates the opportunity to provide insights into the company outside of commercial interests.

Building a community is a long-term endeavour and requires a large and regular commitment from the respective company.

Similar to SEA - but via social media platforms - paid social media is suitable for short-term advertising campaigns and tends to pursue the goal of additional traffic and conversions.

Organic social media marketing

Organic social media marketing is characterised by the free publication of content. Content is shared publicly without first selecting a specific target group with specific characteristics. The networks' intelligent algorithms decide which users the content is displayed to, or the users themselves determine who they want to see news from (by subscribing). Liking and commenting on company posts by users creates interaction between the participants, the organisation of which can be used as part of professional community management. has positive effects in the areas of branding and customer loyalty.

Organic social media marketing is therefore especially interesting for users who are already in some form of contact with the company. However, the organic reach for a company reaches its limits at a certain point. This is precisely where paid social media marketing can be helpful.

Paid social media marketing

Paid social media marketing is the technical term for the targeted and paid placement of content in a social network. In contrast to organic social media marketing, certain characteristics can be used to determine exactly which users should be targeted with the desired advertising message. In what is known as targeting, _##########_0__. can be differentiated according to age, gender, place of residence or interests, making the ad highly relevant to users.

In contrast to adverts via search engines, social ads are aimed at users without a specific search intention. The recipients are in a more cognitively relaxed state and tend to be more receptive to brand messages. The advert is intended to raise awareness of the desire for a brand or product so that an immediate or subsequent interaction such as a purchase is triggered.