Inspiration & impulses in e-commerce
The 2024 e-commerce event in Giessen
Sebastian Hamann, einer der Gründer von Shopware, gab exklusive Einblicke in die Ursprünge, Visionen und zukünftigen Ziele von Shopware. Die Teilnehmer nutzten die Gelegenheit von den nächsten Entwicklungen und Features von Shopware zu erfahren und Ihre Fragen direkt an den Co-CEO der erfolgreichen E-Commerce Plattform zu richten.
Also part of the party:
A day to drive the digital transformation forward
As a company, you are facing increasingly complex challenges: From long decision cycles and complex products in B2B to an increasingly demanding and volatile target audience in B2C. To remain successful in this highly competitive market, it is crucial to stay on top of the latest technology and strategies.
This is exactly where our e-commerce event 2024 came in. Together with our partner Shopware, we invited you to take part in a day full of valuable insights, practical examples and networking. Participants experienced high-calibre presentations from industry experts who showed how the latest trends and technologies can be used profitably for companies. A particular highlight was our AI masterclass, in which participants learned about specific approaches to implementing artificial intelligence (AI) for their digitalisation strategy.
AI masterclass as a special highlight: learning AI commerce
AI expert Levitan Novakovski gave a practical demonstration of how artificial intelligence can be used successfully in e-commerce. The participants not only gained deeper insights into real AI implementations, but also learnt how ready companies are for the use of AI.
Specific challenges were discussed in an interactive dialogue in order to jointly develop suitable solutions. Our goal: to identify concrete steps for your own AI journey.
Ihr Speaker
Everything you need for the future of e-commerce
Our e-commerce event covered the full spectrum of what you need for your business. Here you gained insights into topics such as:
Convincing customers: online consulting as the key to success
Think big: Success strategies for the internationalisation of your online shop
AI in action: How artificial intelligence is revolutionising your business
Hidden treasures: How to maximise the potential of your search function
What's coming next? The hottest trends in e-commerce
And more: further exclusive e-commerce insights await you
These topics were not only relevant for marketing and IT experts, but also offered valuable insights for technicians and e-commerce managers. Between the presentations, participants had the opportunity to exchange ideas with other participants and expand their network during breaks and interactive sessions.
Deepening knowledge and expanding networks
The participants took advantage of this unique opportunity to expand their e-commerce expertise and prepare for the future. The event was the ideal platform to prepare for the challenges ahead and develop new strategies for their own business.
A relaxed end to the day
In the evening, the day could be reviewed over a relaxed dinner and drinks. Participants and speakers engaged in intensive dialogue and were delighted by a surprise show act that rounded off the day perfectly.
Der E-Commerce-Markt wird immer enger und der Wettbewerb immer härter. Umso wichtiger ist es, die neuesten Technologien und Strategien zu kennen.
Agenda of the event
11:00 - 11:30 a.m.: Registration & Welcome
Check-in and get-together @elio Sky Cube Gießen, Georg-Elser-Straße 5, 35395
We warmly welcome you to the event.
Jochen Kernwein will guide you through the day
11:30 - 12:15: More than just standard: How to turn your shop into a sales magnet
12:15 - 13:00: Shopware Insider: Visions and insights from the founder and co-CEO
Shopware up close: Sebastian Hamann, one of the founders of Shopware, gives you exclusive insights into the origins, visions and future goals of Shopware, one of the leading e-commerce platforms. Learn about the next developments and features and how they can improve your e-commerce business. Take advantage of this unique opportunity to put your questions directly to the experts and get valuable insider information!
13:00 - 13:40: Lunch & Networking
Networking with experts
13:40 - 14:50: AI Masterclass: Artificial intelligence demystified
AI expert Levitan Novakovski will immerse you in the fascinating world of artificial intelligence. In addition to a deeper understanding of specific AI application possibilities in e-commerce, you will gain insights into successful AI implementations in practice.
In an interactive exchange, we will determine how ready your company is for the use of AI and introduce you to our comprehensive implementation approaches. Important for us: We want to give you the opportunity to bring in your challenges and wishes so that we can find suitable solutions together and provide you with concrete steps for your own AI journey.
15:00 - 15:20: Maximum conversion rates without major promotional losses? Yes, that's possible!
A decisive factor for optimising shop performance is having relevant information about your customers. Does the customer have the necessary creditworthiness for a purchase on account? Or is it even an attempt at fraud? Nils Hagen will tell you how important identification, credit checks and the resulting customised management of payment methods are for your success.
15:20 - 15:40: AI Data Discovery. Discover the future of product relevance in the online shop
The BatteryIncluded team sees itself as a pioneer of the next generation for data discovery and AI-supported business intelligence in online shops. To this end, a new AI framework was strategically developed for Shopware, which provides an intuitive toolbox for maximising relevant user experiences. In addition to thoughts on the software and success stories, Simon Reichel also shares personal learnings from the last 1.5 years and the development of the bootstrapped start-up.
15:50 - 16:10: Seamless consulting, with the help of people and data
PHAINA uses four customer examples to show which problems need to be solved in online consulting. The solution supports the creation of the right advisory product data, the right advisory content and ensures seamless advisory integration at every point of your online presence. This means that advice is provided exactly where the customer needs it, seamlessly integrated and thus ensures up to 55% higher conversion rates in the shop. You can look forward to an entertaining presentation with many insights from real customer examples by Managing Director Dominik Witt.
16:10 - 17:10: Data domino: How an iPaaS gets your e-commerce processes up and running
Markus Lüke will use a demonstration to explain the possible applications of the unique iPaas solution synQup. From the core task of data integration to data migration, data management, data security and the automation of your data. synQup optimises your business processes by efficiently and securely controlling data transfers between your systems.
17:10 - 17:30: Successful in Europe - How to succeed in international expansion
How can retailers counteract the current decline in e-commerce sales? By expanding into new markets. However, many of them are hampered by a lack of expertise about the specific characteristics of the respective markets. Michael Kalus from Mollie shows how different regions (including Switzerland, the UK and France) can be successfully developed. He discusses various challenges and solutions and explains how partners can support expansion.
17:30 - 17:50: 4 pillars of hosting for a secure and high-performance online shop
Simon Spitznagel from main cloud solutions and Mark Dustin Wilms from TD Synnex will take you on an exciting journey through the cloud landscape. Together, they will explain how highly available, high-performance and secure cloud hosting is becoming the decisive basis for successful online shops.
17:50 - open end: Wrap-up, Dinner & Networking
Finally, we look back together on the highlights and key moments of the day. Daniela Kempf summarises the key findings.
Look forward to an unforgettable evening at the elio headquarters! Enjoy exquisite drinks, culinary highlights and an atmosphere that invites you to celebrate. Relax, make new contacts and be mesmerised by an exclusive surprise show act. An evening full of enjoyment and networking that you shouldn't miss!
Travelling and accommodation
We would like to make your visit to our event in the elio Sky Cube (Georg-Elser-Straße 5, 35394 Gießen) as pleasant as possible. To ensure that you arrive relaxed and are well accommodated, we have put together all the important information about travelling to the event and accommodation options.
By car
From the north: Take the Gießen-Nord exit and follow the B3 until you reach Licher Straße. Then turn left into Georg-Elser-Straße.
From the south: Take the Gießen-Friedberg exit and follow the B457 to Licher Straße. Then turn left into Georg-Elser-Straße.
From the west: Take the Gießen-Lützellinden exit and follow the B429 to Licher Straße. Then turn left into Georg-Elser-Straße.
From the east: Take the Gießen-Nord exit and follow the B3 to Licher Straße. Then turn left into Georg-Elser-Straße.
By public transport
From the main railway station you can take line 1 (direction Gießen-Rödgen Bürgerhaus) or line 17 (Gießen Colemanstraße).
If you get off at the Gießen Waldstadion stop, it is about a 3-minute walk to the venue.
Missed the event?
We have summarised all the highlights and important impressions of the event for you in our blog article . Feel free to take a look.