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AI - Insights, trends & events

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11 Aug 2026
TeeGschwendner Is Live – A Relaunch Without Technical Legacy Issues Using Shopware 6.7
On July 14, 2026, TeeGschwendner’s new online store successfully went live. Instead of performing a risky update to the existing platform, elio completely rebuilt the store from scratch using Shopware 6.7—creating a clean, update-proof architecture free of legacy issues. The result is a future-proof platform that combines Payback, an AI tea advisor, and integration with specialty stores, laying the foundation for the planned B2B expansion.
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4 Aug 2026
Labelling requirements under the European AI Regulation (EU AI Act)
AI labelling – The transparency requirement From 2 August 2026, Article 50 of the EU AI Act will come into force: anyone using chatbots, AI-generated images or voicebots on their website must now clearly label them. What was long considered good practice is now a legal obligation – and breaches are subject to hefty fines. We’ll show you in practical terms what matters, where exceptions apply and how you can make your website legally compliant with a manageable amount of effort. After all, transparency not only reduces risk but also strengthens your customers’ trust.
elio-logo-di-ex
15 Jul 2026
This is elio: Digital Transformation, Cloud, and AI – Made in Germany
Who’s behind elio? In just over three minutes, our new corporate video shows how we implement digital transformation, cloud, and AI for our customers: consolidated system landscapes instead of 15 siloed solutions, complete customer independence, and technology that serves people. Featuring insights from CEO Sascha Vorderstemann and client references such as Douglas, Volvo, and CUBE.
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2 Jul 2026
Shopware Community Day 2026: The key new features for Payment, Copilot and Experience Studio
Shopware Community Day 2026 clearly demonstrated the direction in which the platform is heading: towards an open commerce infrastructure that automates processes whilst enabling powerful brand experiences. The focus was particularly on Shopware Payments, Shopware Copilot and the new Experience Studio.
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29 Jun 2026
OpenAI launches product feed ads in ChatGPT: What the launch means for the market
The e-commerce advertising landscape is shifting once again — and precisely where the intent to buy is particularly strong. With product feed ads in the Ads Manager beta, OpenAI is bringing shopping logic into a conversational environment, thereby increasingly developing ChatGPT into a standalone commerce channel. It is not yet a fully rolled-out mass-market product. However, the move clearly signals the strategic direction: away from being purely an assistant, towards an interface where product search, advice and paid placements converge.
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21 May 2026
Agentic Commerce needs more than just good UX
Many companies are investing in better user experiences. But in B2B, the future of commerce is not determined by the front end alone. For whilst UX aims to guide human users as efficiently as possible, a second level is currently undergoing change: systems are beginning to prepare decisions, evaluate options and, in the future, initiate transactions themselves. It is precisely at this point that a good user interface is no longer enough. As commerce is increasingly co-controlled by systems, the focus shifts. It is no longer just usability that matters, but also whether products, processes and offers are structured in such a way that they can be understood, evaluated and utilised by machines.* Agentic Commerce does not begin with the interface. It begins where systems understand offers.
EC-Kartengerät über dem eine Roboterhand schwebt und eine Zahlung tätigen will: Symbolisch für Agentic Commerce
14 Jan 2026
Agentic commerce explained: Why AI is fundamentally changing commerce
Agentic commerce shifts purchasing decisions from people to machines. Anyone who is not machine-readable, structured and connectable today will be overlooked in automated purchasing processes. This article shows what this means for eCommerce, B2B companies and the future of shops.
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22 Oct 2025
Classification of AI agents in e-commerce in the context of the EU AI Act
Artificial intelligence (AI) has long since arrived in e-commerce. AI agents, in particular, are revolutionizing customer service, product recommendations, and pricing. The question that arises with all this progress is how these systems should be viewed legally. We provide an overview of the classification of AI agents in e-commerce in the context of the EU AI Act and highlight what companies should pay attention to.
Teilnehmer bei einem Vortrag während des gemeinsamen Events von elio und Shopware 2024, aufmerksam zuhörend und Notizen machend
29 Oct 2024
The future of e-commerce: 60 experts, one goal - the digital retail of tomorrow
On 24th of October 2024, 60 e-commerce professionals and interested parties met in Giessen for an inspiring exchange on trends and challenges in the industry. Exciting presentations and stimulating discussions made it clear: only together can we shape the future of digital commerce!
Mockup des Whitepapers "Predictive AI für den modernen E-Commerce"
21 Oct 2024
Acting with foresight: Predictive AI for modern e-commerce
Make your e-commerce business fit for the future! Discover how predictive AI uncovers hidden opportunities, manages your warehouse smartly and delights customers. Find out how you can increase your success in e-commerce with data-based predictions!