Operational AI in B2B: From experiment to operational model
Operational AI in B2B: From Experiment to Operating Model
Many companies use AI. But only a few make it operationally effective.
This is precisely where the difference lies between short-term efficiency gains and genuine competitiveness. For AI does not realise its full value where it merely speeds up individual tasks on an ad hoc basis, but where it is embedded in data, processes, decision-making logic and responsibilities. Only then does AI become an integral part of the operating model. In Shopware’s B2B E-Commerce Compass 2026, Simon Neuberger puts it very clearly: AI and agentic commerce only work properly if the data, system landscape, governance and operating model are robust.
