A dynamic market on course for growth
According to Gartner, the global market for digital commerce platforms will reach a volume of USD 10.2 billion in 2024 - a growth rate of 14% compared to the previous year (2023: 11.2%). Despite geopolitical uncertainties and a reluctance to invest, the market is clearly on the road to recovery.
Gartner forecasts annual growth (CAGR) of 14.8% until 2029 for the entire CRM sector, which includes digital commerce. The digital commerce software submarket is expected to grow by 14.3% annually over the same period.
The industry is in a phase of profound transformation:
- Technological modernisation and AI innovation are changing business models.
- Consumer expectations are rising rapidly.
- Companies must measure investments more closely against business objectives.
In future, success will come to those who combine innovation with measurable business value - which is precisely the focus of the current Gartner Magic Quadrant 2025.
elio is positioning itself as a technology partner that puts this vision into practice - focussing on strategy, integration, user experience and measurable business value. Shopware and elio share the same aspiration to see innovation and openness as the engine for sustainable growth in digital commerce.
A visionary in eCommerce - and what that means for us
When Gartner includes a platform in its renowned Magic Quadrant for Digital Commerce, it is far more than just an honour. It is a signal to the market that the future is here.
Shopware was categorised as a "Visionary" in the latest Gartner report - and that is a strong statement. Because "Visionary" doesn't just mean being innovative, it also means being a platform with a clear vision and having a vision of how digital commerce will develop in advance.
For us at elio, this is a confirmation of what we experience every day in numerous projects: Shopware is one of the most flexible, open and future-proof platforms for modern digital commerce.
Why "Visionary" fits elio's DNA
We have been supporting companies into the digital future for over 25 years. Our aim is to use technologies in such a way that they enable change - not prevent it. The fact that Gartner categorises Shopware as a Visionary is exactly in line with our own philosophy:
"Yesterday pioneers, today gamechangers, tomorrow visionaries."
Shopware stands for:
- Open and modular architecture that creates scope for customised solutions.
- Headless and API-first structures that can be seamlessly integrated into complex system landscapes.
- High adaptability - from B2C to B2B to D2C scenarios.
- Strong community and active partner network.
These are precisely the building blocks that we at elio use in our projects to create true digital excellence for our customers.
From visionary to value driver: How customers benefitThe classification
of Shopware as a visionary has concrete advantages for companies that work with elio:
- Investment security and future viability
Anyone investing in Shopware today is relying on a platform that Gartner classifies as an innovation leader. - This means: high development dynamics, continuous further development, low technical legacy burdens
- .Flexibility and adaptability
Complex B2B structures, multi-brand setups or international markets can be mapped in a modular way - a key factor if digital business models are to scale. - Technology openness in the elio approach
Even though Shopware is one of our preferred platforms, we remain independent.
- We choose the right technology for each project - but always with a view to future viability, openness and integration power.
Technology is just the beginning
Gartner evaluates visions - we realise them.
elio's classification of Shopware as a visionary does not mean that a platform is automatically the answer to every challenge.
Technology is only ever the tool - the real impact only comes when it is combined with a clear strategy, sound expertise and measurable goals.
This is why we at elio take a holistic approach to every project:
- with a clear strategy that is aligned with the company's goals,
- a clean data architecture that ensures scalability and efficiency,
- and a consistent focus on user experience, performance and conversion.
Our experience shows: The real difference lies not in the choice of system, but in how consistently technology, processes and people interact.Digital excellence can only be achieved if all levels are aligned - strategy, content, commerce, infrastructure.
At elio, we therefore see ourselves not as an implementation partner, but as a designer of sustainable digital value creation.
We combine technological expertise with strategic thinking and focus on long-term partnerships in which innovation is not an end in itself, but generates real business success.
Conclusion: Being a visionary is no coincidenceShopwarehas
proven that openness and innovation are worthwhile. And we at elio share this attitude.
As a technology partner with over 25 years of experience, we know:
If you want to shape change, you have to understand it - and sometimes be one step ahead of it.
That's why we're delighted about the Gartner award, not just for Shopware, but also for the direction in which digital commerce is heading. We are ready to shape this future together with our customers - in a visionary, practical and visible way.