Shopware search: more than just a search bar
Maximise your sales with precise search results.
Discover the wide range of possibilities offered by Shopware Search and let our expertise at elio inspire you. We are your experts for optimizing your Shopware search function and are here to support you. Whether standard search, advanced search, search with AI features or the integration of external search solutions, we help you maximize your conversion rates and make your online store successful.
The Shopware search - a lever that should not be underestimated
The Shopware search is an essential lever for the success of your Shopware shop that is often underestimated. In addition to simply entering search queries in a small bar, it includes much more - for example, automatic term suggestions, related search queries or the search engine itself. Together, these elements revolutionise your online shop and offer a deep insight into customer behaviour that can be used in all areas of the company.
According to a survey by the research institute ibi research, the use of intelligent search functions also generates higher customer satisfaction and higher conversion rates. This emphasises the enormous relevance of the search function for the user experience and consequently for sales. With a conversion rate of less than 5% in the B2C online shop sector and barely higher values in the B2B sector, unused, expensively purchased traffic remains if users leave the digital shop without interacting. The search function is one of the most important sources of information here. On average, almost one in three users uses the search function on a website, and this figure is often even higher than 50% for e-commerce platforms.
In this context, the Shopware search function is of particular importance. It enables you to offer your customers exactly what they are looking for, thus increasing their satisfaction and the likelihood of a purchase. You can configure your Shopware search in the Shopware settings menu. There you will find a variety of functions to improve your customers' search experience and increase your sales.
The use of intelligent search functions generates higher customer satisfaction and higher conversion rates.
- Research institute ibi research (2012)
Two thirds of shoppers cancel their purchase if the desired product is not found via the search.
- Algolia (2024)
Shopware search: standard, advanced and AI
Search optimisation is crucial for an excellent user experience and the success of your business. In this section, we compare common options for Shopware search and look at their pros and cons.
Shopware standard search
Every Shopware shop is equipped with the Shopware standard search as standard. It offers a simple and uncomplicated solution, especially for newcomers to the world of Shopware. The great advantage of the Shopware 6 standard search is that it is free of charge and requires no additional installations or configurations. This makes it particularly suitable for smaller shops or those with a limited budget.
However, as the size of the shop increases and the need to use the search function grows, many shop operators quickly reach their limits. Compared to other search solutions, the standard Shopware search is simply "standard". The lack of error tolerance in particular can cause frustration among customers and ultimately lead to a lower conversion rate. Another limitation of the standard version lies in its limited setting options. It only offers basic functions and cannot, for example, display alternative articles if there is a spelling error in the search query. This means that searchers may not receive any results if they search for "Brile" instead of "Brille", for example. It should also be noted that the Shopware standard search is not particularly flexible and does not display any categories or content pages in the search results, for example.
Advantages
Free of charge
No installation or special configuration required
Disadvantages
More suitable for small shops
No fault tolerance
Low flexibility
Can only output articles in the search
Shopware advanced search:
Advanced Search
When the standard search in Shopware reaches its limits and can no longer fulfil the growing requirements, it's time to think about another solution. As an add-on to the standard search, users have the option of using the Advanced Search in Shopware 6 from the Shopware Evolve plan onwards. It can be easily installed as an extension. The counterpart to Advanced Search in Shopware 5 was the Shopware intelligent search, which is still available in the Shopware Store for Shopware 5 shops.
Shopware Advanced Search, also known as Enterprise Search, is based on OpenSearch (formerly Elasticsearch). In addition to a powerful product search, it also offers the option of customising the search to suit your needs. It is also possible to search by manufacturer and category. The simple administration module enables the search to be configured quickly and easily.
Shopware Advanced Search is suitable for online retailers who require an advanced search function for their e-commerce websites. Compared to the standard search, it offers a significant upgrade. Full text and partial text searches enable faster results, while synonyms and fuzzy searches increase the hit rate. The automatic completion of search terms speeds up the search and increases user-friendliness. Facet filters enable targeted refinement of the search by category, price, brand and more. A relevance rating sorts the results according to importance, and the search also supports multiple languages for international e-commerce websites. Another positive aspect is that Advanced Search already has a marketing function: Boost articles through rules. It is also available virtually free of charge from the Shopware Evolve plan, which makes it an attractive option.
However, there are also some weaknesses to consider. For example, the search algorithm is not customisable, and indexing or mapping is only carried out using the available data fields in Shopware. As a result, the search is generally not as flexible and may require considerable development effort to customise it to the customer's needs. This can lead to high costs and additional time expenditure.
Advantages
Targeted refinement of the search with facet filters
Individual marketing features (boost of articles through rules possible)
Support for multiple languages
Sorting of results according to relevance
Disadvantages
Prone to errors
High effort due to complex programming
Low flexibility
No evaluation or analysis of search performance possible
No search optimisation possible
Search algorithm not adjustable
Fixed indexing/mapping based on the available data fields in Shopware
Shopware AI Copilot:
Search with AI functions
As part of the Shopware AI Copilot, two new search functions were integrated from the Shopware Rise version in 2024. The "Commercial extension" is required to use these functions.
Context-based search
Context-based search is a new function that allows customers to make enquiries in the form of keywords or whole sentences. This leads to more precise search results and is particularly helpful for new customers who are not yet familiar with the product range. For example, queries such as "List all smartphones with expandable memory" can be made.
Image-based search
Another new feature, image-based search, allows shoppers to upload images and instantly receive suggestions for similar products. This function is particularly useful for visually orientated customers who know exactly what they are looking for but do not know the exact product name.
Do you need our Shopware expertise?
Contact us now so that we can discuss your requirements and make the most of your search!
Extensions for your Shopware search
From various Shopware search plugins to established search providers (on-site search solutions), there are various options to choose from. As a Shopware agency, we are happy to support you in selecting and setting up the right search solution for your shop.
The integration of such a search solution, often also known as intelligent search, offers your online shop numerous advantages. An optimised search makes a significant contribution to standing out from the competition and taking your customers' experience in the shop to another level. With seamless integration, you can ensure that your search function works smoothly and is optimised to meet the needs of your customers. Our expertise enables us to find the best possible solution for your shop and implement it effectively to pave your way to success.
The integration of search providers is worthwhile for several reasons:
In the following, we will therefore introduce you to established on-site search providers that will give your Shopware search an upgrade.
FactFinder Shopware Integration:
A proven solution for your online shop
FactFinder offers an alternative way to organise the search in your shop. With its AI-powered technology, the tool promises improved performance and innovative features that optimise your customers' search experience. Structured navigation and user-friendly filter functions enable a high-quality search, complemented by intelligent suggest functions and semantic result optimisation. Real-time personalisation, customer-specific prices and product recommendations as well as various discount models and graduated prices are also part of FactFinder's scope of services. Numerous well-known Shopware shops such as Parfümerie Douglas GmbH & Co. KG. and OBI Home and Garden GmbH rely on the on-site search solution.
An error-tolerant search, a powerful suggestion function and location-based results are just some of the advantages of FactFinder. The use of machine learning algorithms enables continuous improvements and optimisation of the search. No wonder the tool was named one of the Top Site Searches 2024 by FinancesOnline.
How you can benefit from FactFinder:
Increase your conversions by up to 80 %*
Return on investment in record time
Increase your online sales by up to 33 %*
The FactFinder Shopware integration therefore offers numerous advantages for your online shop. Despite the many advantages, however, the integration requires a certain amount of effort. Our experienced Shopware experts will be happy to assist you and support you with the integration. With our specially developed Shopware plugins, we can successfully connect FactFinder with your Shopware shop. Thanks to our expertise, we have already successfully implemented numerous customer projects and can therefore guarantee you reliable and efficient integration.
*Source: FactFinder
BatteryIncluded Integration:
The German SaaS solution for e-commerce
BatteryIncluded is another powerful search provider that, like FactFinder, offers an alternative search solution for Shopware. The comprehensive suggest, search and navigation solution made in Germany is suitable for any online shop and is also based on AI to avoid 0-hit pages. Well-known B2C and B2B retailers already rely on BatteryIncluded, including WUTSCHER OPTIK KG, Austria's largest optician, and a NASDAQ-listed industrial analytics group.
The advantages of using BatteryIncluded are obvious: the number of no-result hits can be significantly reduced by using BatteryIncluded, resulting in a bounce rate that is up to four times lower and an improved click-through rate. In addition, shops using BatteryIncluded have seen a 10 to 20 per cent increase in conversion rates, higher average order values and increased sales*.
BatteryIncluded offers a variety of powerful features that significantly improve your users' search experience. Filter settings allow customers to refine their search, while search suggestions help them find relevant products faster. The ability to place promotions in the categories or search results allows you to draw attention to specific products or promotions. In addition, BatteryIncluded allows you to prioritise search queries and offers many other useful features that help to make searching in your shop more efficient and user-friendly.
A unique feature of BatteryIncluded is that there is no predefined data model. Users can not only search for products in your shop, but also for other content. This content is then also displayed in the search. This can be blog posts, for example, which is only possible with other providers via many detours.
With our "Data Discovery Core" and "BatteryIncluded by elio" plugins, we provide you with the tools you need to integrate the on-site search solution into your online shop. Our Shopware experts will be happy to support you with integration, setup and optimisation.
*Source: BatteryIncluded
elio, your Shopware search expert
When it comes to optimising the Shopware search or introducing a site search solution, elio is your expert. With extensive experience in the Shopware search function and the development and integration of plugins, elio offers customised solutions that are precisely tailored to the needs of your shop.
Of course, we will not only assist you with the integration of search solutions, but will also be happy to advise you individually. Whether it's about choosing the right search provider, optimising your search functions or other questions relating to Shopware search, the elio team will provide you with competent and reliable support.
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Any questions? - FAQ
Shopware search optimisation - how does it work?
There are various approaches you can take to optimise your Shopware search. Firstly, you should ensure that your product descriptions and metadata contain relevant keywords that are frequently used by your customers. You can also use Shopware's integrated search function and optimise its settings to achieve the best possible results. Another option is to implement an intelligent search solution such as FactFinder or BatteryIncluded. These solutions offer advanced features such as error-tolerant search, suggestion functions and personalisation options that can make the search in your shop more effective.
In addition, it is important to improve the usability of your search results pages and offer clear navigation. By using filters and facets, you can make it easier for your customers to narrow down their search and find relevant products more quickly. It is also important to continuously analyse user behaviour in order to identify trends and adapt the search accordingly. Regular tests and adjustments ensure that your Shopware search is always up to date and delivers the best possible results.
How can I configure my Shopware 6 search?
To configure your Shopware 6 search, please follow these steps:
- Access to the settings: Log in to the admin area of your Shopware 6 installation and navigate to the settings.
- Open the search settings: Search for the search settings or navigate directly to the search options in the settings.
- Configure Shopware standard search: Check the settings for the standard search, including options such as indexing products, search algorithm, filters and facets.
- Advanced search functions: Check whether your Shopware 6 installation supports advanced search features such as smart suggestions, semantic search queries or personalisation options. Activate these functions if necessary and customise them to your needs.
- Update your search index: Make sure that your search index is updated regularly so that your search results are always up-to-date. Check the settings for indexing and configure them accordingly.
- Test and monitor: Once you have configured your search settings, run tests to ensure that the search is working as expected. Monitor the search regularly and adjust the settings if necessary to achieve the best possible results.
If the standard search is no longer sufficient, we recommend the use of on-site search solutions such as FactFinder or BatteryIncluded. We would be happy to advise you as your Shopware agency.
My Shopware search is not working, what can I do?
If your Shopware search is not working, you can solve the problem with a few simple steps:
- Check your search configuration: make sure that the search function is configured correctly in the Shopware settings. In particular, check the settings for indexing the products and activating the search on your website.
- Check your products: Make sure that your products are set up correctly in Shopware. All relevant information such as titles, descriptions and categories are filled in correctly. Products that are not correctly indexed may not be found.
- Check your server configuration: Make sure that your server configuration meets the requirements of Shopware and that all required modules are correctly installed and configured.
- Check your Shopware version: Check that you are using the latest version of Shopware and that all required updates are installed. Sometimes search problems can be caused by outdated or faulty software.
If the standard search is no longer sufficient, we recommend the use of on-site search solutions such as FactFinder or BatteryIncluded. We would be happy to advise you as your Shopware agency.
What criteria should I consider when choosing an on-site search provider for my shop?
When selecting an onsite search provider for your shop, you should consider a few important criteria. Firstly, it is important to check the functionality and performance of the search solution. Look for features such as error-tolerant search, suggest functions, filter options and personalisation options. Search performance, including speed and accuracy, is also very important.
Another important criterion is user-friendliness. The search solution should be easy to use and user-friendly, both for customers and administrators. The administration interface should be intuitive and allow easy configuration and customisation of the search.
The integration and compatibility of the search solution is also relevant. Make sure that the search integrates seamlessly with your Shopware platform and is compatible with other important systems and extensions you may be using.
The scalability and flexibility of the search is also important. It should be scalable and able to keep pace with the growth of your business and your shop. The solution should also be flexible enough to adapt to changing requirements and business models. Another criterion is the provider's support and service. Ask for fast and reliable support if problems occur or you need help. Finally, you should consider the costs of the search in relation to the expected results and the return on investment (ROI). Our Shopware experts will be happy to advise you and work with you to find the right solution for your use case.
Shopware search does not find articles - what could be the reason?
If your Shopware search does not display any articles, this can have various causes. You can check the following:
- Indexing: If items are not correctly included in the search index, they cannot be found. Check the settings for indexing in your Shopware admin area.
- Product data: Check the product data of the affected items. Make sure that relevant information such as title, description and category are filled in correctly and completely. Items with incomplete or missing data may not be displayed in the search results.
- Search terms: Check the search terms you have entered. You may have entered incorrect or incomplete search terms so that no matching items are found. Make sure that you use the correct search terms to find the desired items. This is a particular problem with the Shopware standard search. With advanced plugins and search solutions, such as FactFinder or BatteryIncluded, you can solve this problem.
- Search function settings: Check the settings of your Shopware search function. It is possible that certain filters or options are activated that restrict the search. If necessary, adjust the settings so that the search works optimally.
- Server configuration: Make sure that your server configuration meets the requirements of Shopware and that all required modules are correctly installed and configured. Problems with the server configuration can have a negative impact on the performance of the search.
If you have done all this and the search is still not working, please contact our Shopware support.
