Table of contents

Das ist elio: Digitalisierung, Cloud und KI – Made in Germany

Wer steckt hinter elio? Unser neuer Unternehmerfilm zeigt in gut drei Minuten, wie wir Digitalisierung, Cloud und KI für unsere Kunden umsetzen: konsolidierte Systemlandschaften statt 15 Insellösungen, absolute Unabhängigkeit der Kunden und Technologie, die dem Menschen dient. Mit Einblicken von CEO Sascha Vorderstemann und Referenzen wie Douglas, Volvo und CUBE.

Published: 15.07.2026 Reading time: ~5min

Who is actually behind elio? Our new corporate film provides the answer in just over three minutes: a glimpse behind the scenes at our headquarters in Gießen, at the people behind the projects – and at the approach we take to implementing digitalisation, cloud services and AI for our customers.

One system instead of fifteen: consolidation as a core competence

Many companies struggle with system landscapes that have evolved over time: 15 different systems, 15 maintenance contracts, 15 potential sources of error. This is precisely where we come in. We help our clients move to the cloud and consolidate their web landscape so that a single system covers all their needs.

This also involves the seamless integration of peripheral systems – ERP, PIM, CRM – to create a holistic solution where everything works together seamlessly. Instead of managing siloed solutions, companies regain time to focus on their core business.

Independence rather than dependence

What sets us apart from many service providers is that we are committed to our clients’ complete independence. We love it when clients have their own developers and technicians and we can work collaboratively on projects.

What is sometimes seen by competitors as self-sabotage is, in our experience, quite the opposite: when the client is on board, things go much more smoothly – and, above all, progress is made more quickly.

AI as a journey into the future – with people at the heart of it

AI is not viewed uncritically everywhere. For us, it is one thing above all else: an opportunity to actively shape the future. It is about using technology for the benefit of people, growing alongside them, becoming more efficient and creating new opportunities.

Anyone who thinks of AI solely in terms of efficiency is not thinking far enough ahead. AI realises its full potential when it is embedded in systems, data and processes – as a technology that works for people and opens up new opportunities for businesses that did not exist before.

Sascha Vorderstemann, CEO and founder of elio GmbH

Porträt von Sascha Vorderstemann, elio GmbH

We never lose sight of the human aspect. Because no matter how digitalised we are, business is done between people. At elio, over 140 developers, programmers and engineers create tailor-made products and e-business solutions – always in close consultation with our customers.

Experience you can measure

Our claims are backed up by solid figures and references:

Over 25 years’ experience in digitalisation and e-business
More than 1,000 successfully completed projects
Over 1,500 plugins developed
Over 140 developers, programmers and engineers

Renowned companies such as Douglas, Volvo and CUBE place their trust in our team’s expertise. For CUBE, Europe’s leading bicycle manufacturer, we have, amongst other things, developed the e-commerce platform – a success story that is far from over.

Get to know us

Our corporate video shows how we work – but the best way to find out is through a face-to-face conversation. Whether it’s system consolidation, cloud migration or getting started with AI: we’ll take a look at your system landscape together and show you specific ways forward.

→ Arrange a no-obligation consultation now

Conclusion

elio stands for digitalisation, cloud services and AI from the heart of Germany – with a clear promise: consolidated system landscapes instead of siloed solutions, genuine independence instead of vendor lock-in, and technology that serves people. That is elio, Made in Germany.

Further related content

15 Jul 2026

Das ist elio: Digitalisierung, Cloud und KI – Made in Germany

Einkaufswagen Icon umringt von PIM, ERP, CRM, Hosting etc Icons

2 Jul 2026

Global payment infrastructure meets seamless integration – with elio & Fiserv

Payment is no longer an isolated component, but rather part of an interconnected commerce architecture. As Fiserv’s Exclusive EMEA E-Commerce Partner, elio integrates e-commerce, back-end systems and POS with Fiserv’s payment infrastructure to create an end-to-end solution – without any media breaks or the need for replatforming.

2 Jul 2026

Shopware Community Day 2026: The key new features for Payment, Copilot and Experience Studio

Shopware Community Day 2026 clearly demonstrated the direction in which the platform is heading: towards an open commerce infrastructure that automates processes whilst enabling powerful brand experiences. The focus was particularly on Shopware Payments, Shopware Copilot and the new Experience Studio.

29 Jun 2026

OpenAI launches product feed ads in ChatGPT: What the launch means for the market

The e-commerce advertising landscape is shifting once again — and precisely where the intent to buy is particularly strong. With product feed ads in the Ads Manager beta, OpenAI is bringing shopping logic into a conversational environment, thereby increasingly developing ChatGPT into a standalone commerce channel. It is not yet a fully rolled-out mass-market product. However, the move clearly signals the strategic direction: away from being purely an assistant, towards an interface where product search, advice and paid placements converge.

27 May 2026

B2B Delivery in Retail: Local Delivery Can Only Scale with Integrated Systems

For many retailers, local delivery services such as Wolt have long been more than just an additional sales channel: they open up new reach, tap into spontaneous purchasing impulses and appeal to customer groups that would otherwise be difficult to reach. For B2B decision-makers, however, the operational side is becoming the main focus – because as soon as orders, stock levels and prices are managed in different systems, complexity, the risk of errors and the coordination effort all increase.

21 May 2026

Agentic Commerce needs more than just good UX

Many companies are investing in better user experiences. But in B2B, the future of commerce is not determined by the front end alone. For whilst UX aims to guide human users as efficiently as possible, a second level is currently undergoing change: systems are beginning to prepare decisions, evaluate options and, in the future, initiate transactions themselves. It is precisely at this point that a good user interface is no longer enough. As commerce is increasingly co-controlled by systems, the focus shifts. It is no longer just usability that matters, but also whether products, processes and offers are structured in such a way that they can be understood, evaluated and utilised by machines.* Agentic Commerce does not begin with the interface. It begins where systems understand offers.

Geschäftsmann auf einer Glas-Aussichtsplattform mit Blick auf die Skyline von Shanghai bei Sonnenaufgang über den Wolken.

23 Apr 2026

5 Myths About Asia That Cost German Exporters Sales

As a digitalization partner for B2B, e-commerce, and digital business models, we at elio grapple with a central question every day: How can companies become visible, relevant, and connected in complex markets? This question doesn’t stop at national borders. On the contrary: Especially when entering international markets, it becomes clear just how much visibility today depends on platforms, search algorithms, content structures, and digital touchpoints. Andreas Klenk’s article makes it clear why German exporters in Asia don’t fail due to product quality or a lack of potential, but often because of outdated assumptions about market entry and demand generation. This is highly relevant for companies: Anyone looking to tap into new markets must understand how digital presence, local channels, and search behavior interact before interest can translate into measurable revenue.

17 Apr 2026

Between theory and reality: The limits of SaaS in B2B

If the business model grows faster than the platform, standard SaaS quickly becomes a risk to growth. Whilst this makes it easy to get started in digital commerce, increasing complexity – particularly in the B2B sector – means that not every solution can keep pace in the long term. This is precisely where elio comes in, bringing structure to the challenges of modern commerce architectures.

17 Mar 2026

Operational AI in B2B: From experiment to operational model

Operational AI in B2B: From Experiment to Operating Model Many companies use AI. But only a few make it operationally effective. This is precisely where the difference lies between short-term efficiency gains and genuine competitiveness. For AI does not realise its full value where it merely speeds up individual tasks on an ad hoc basis, but where it is embedded in data, processes, decision-making logic and responsibilities. Only then does AI become an integral part of the operating model. In Shopware’s B2B E-Commerce Compass 2026, Simon Neuberger puts it very clearly: AI and agentic commerce only work properly if the data, system landscape, governance and operating model are robust.

AI E-Commerce elio Insights

Volker Riedel

Head of Marketing