eCommerce trends for 2026: What shoppers really expect
The eCommerce trends for 2026 are not about new buzzwords, but rather about changing shopping behavior. Today's shoppers make decisions everywhere: in their feed, in search results, in chat, in stores. And they expect each of these experiences to be consistent. This article highlights the trends that will really matter in 2026 – from the perspective of the people who ultimately make the purchases.
