When a brand needs to be more than just a product
BEACHIES® already had its own standalone website built on WordPress. However, as the brand grew, so did the demands on design, user experience and technical scalability. As Ewers had been successfully using Shopware for years, the decision was made to migrate BEACHIES® to this platform as well. In collaboration with elio, a new sales channel was created that showcases the brand in a contemporary light and lays the groundwork for the next stages of development.
The challenge: combining brand identity, visibility and scalability
For its next stage of development, BEACHIES® needed a digital presence that would combine brand identity, user experience and growth potential. Together with elio, a project was therefore launched that went far beyond the launch of a new online shop. The focus was on:
Establishment of a direct digital sales channel
Developing a clear brand identity in the digital space
Optimising the customer journey and conversion paths
Improving organic visibility
Modernisation of the technical infrastructure
Laying a solid foundation for future expansion
More than just a new shop
The new online presence was designed not only to sell products, but also to bring the BEACHIES® brand world to life. Together with elio, we therefore developed a comprehensive digital concept that combines design, technology and user experience.
As part of the project, a standalone sales channel based on Shopware was created. This enables BEACHIES® to be presented independently and marketed in a targeted manner.
From the initial concept through to technical implementation and search engine optimisation, every aspect was designed to guide visitors intuitively and convey the brand message clearly.
The result is a modern eCommerce platform that combines brand presentation, user-friendliness and performance in a single platform.
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A brand experience that wins over customers
A key component of the project was the development of a distinctive brand identity. The result was a digital presence that showcases the unique features of BEACHIES® and guides visitors effectively through the purchasing process.
The focus was particularly on the following aspects:
Intuitive navigation and clear user guidance
A streamlined process leading to the completion of the purchase
High-quality product presentation
Optimised mobile user experience
A consistent brand experience across all touchpoints
So entstand ein moderner Online-Auftritt, der Vertrauen schafft, die Nutzererfahrung verbessert und optimale Voraussetzungen für eine starke Conversion-Performance bietet.
SEO integrated right from the start
Visibility doesn’t just happen after launch. That’s why SEO was factored in right from the design phase, to ensure BEACHIES® is optimally positioned for relevant search queries in the long term.
Among other things, the following were implemented:
Structuring the site architecture
Development of relevant topic and keyword clusters
Search engine-friendly categories and content
SEO-compliant content planning
Preparation for the migration of existing rankings and content
This laid the foundations for sustainably expanding the brand’s organic reach.
A technological foundation for further growth
In parallel with the development of the new platform, the existing Shopware environment was also modernised. This created a technical foundation that is just as future-proof as the new brand identity. As part of the project, the existing Shopware environment was updated to Shopware 6.7.11.1. This lays the groundwork for greater stability, improved performance and simpler long-term maintenance.
In addition, a modern PaaS concept was integrated, offering further benefits:
This provides BEACHIES® with a robust and scalable foundation for further brand development.
The next steps in the development process have already been finalised
The collaboration between Ewers and elio does not end with the successful launch. Further initiatives are already being prepared with the aim of driving the brand’s digital growth even further.
Native Ewers app for greater customer loyalty
Expansion into Austria
A standalone Shopware-based sales channel for the BEACHIES® brand
New Shopware-based sales channel for direct sales
Improved user guidance and customer journey
Update to Shopware 6.7.11.1
Introduction of a scalable PaaS infrastructure
Improved conditions for organic reach
Planned Ewers app with a loyalty scheme
Preparations for expansion into Austria
Michael Papenheim,
CEO at Ewers Strümpfe GmbH
Conclusion: Successful brand development requires more than just a shop
The project by Ewers and BEACHIES® demonstrates how a product brand can be strategically developed through a combination of strategy, technology and the digital brand experience. With this new sales channel, BEACHIES® now has a standalone digital presence that seamlessly integrates the brand, user experience and sales. At the same time, the technical modernisation lays the foundations for future expansion and further growth.
Would you like to take your brand to the next level?
Find out in the success story how elio worked with Ewers to launch the new sales channel for BEACHIES®, or speak to our eCommerce experts about the options available to you.
