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Marketing - Insights, trends & events

Veranstaltung mit Datum, Ort und Themen sowie den Logos von elio und B2B days
10 Sept 2026
B2B Communication Days 2026: The key trends, top speakers and why it’s worth attending
How do companies manage to market complex products in a way that’s easy to understand, utilise digital channels successfully and, at the same time, create authentic brand experiences? These are precisely the questions that the B2B Communication Days 2026, taking place on 7 and 8 October in Würzburg, will be addressing.
ki-kennzeichnungspflicht-beitragsbild
4 Aug 2026
Labelling requirements under the European AI Regulation (EU AI Act)
AI labelling – The transparency requirement From 2 August 2026, Article 50 of the EU AI Act will come into force: anyone using chatbots, AI-generated images or voicebots on their website must now clearly label them. What was long considered good practice is now a legal obligation – and breaches are subject to hefty fines. We’ll show you in practical terms what matters, where exceptions apply and how you can make your website legally compliant with a manageable amount of effort. After all, transparency not only reduces risk but also strengthens your customers’ trust.
Mockup des Whitepapers 'B2B-Shopsystem-Guide'
2 Jan 2025
The B2B shop system guide: How to find the right system
Make your B2B business fit for the future! Discover which shop system is ideal for your company and lay the foundations for a seamless customer experience. Find out how you can not only optimise your processes with the right system, but also sustainably increase your sales.