The event features a wide range of specialist presentations, practical case studies and panel discussions on modern B2B communication, marketing and digitalisation. The focus is on current challenges and developments that companies face when marketing their products and services. Rather than theoretical concepts, participants can expect concrete insights from everyday business life as well as solutions that can be implemented straight away.
Key topics include:
Modern B2B marketing strategies
AI and digitalisation in marketing and sales
LinkedIn and social media in B2B
Brand building for industrial and technology companies
Successful omnichannel communication
Practical case studies from leading companies
The B2B Communication Days are therefore aimed at anyone wishing to further develop their communication strategies, gain fresh insights for marketing and sales, and benefit from the experiences of successful companies.
Don’t miss these top speakers
A glance at the program shows that the event brings together a range of perspectives from marketing, digitalisation, business and corporate practice. The announced speakers include, amongst others:
Maja Göpel
Jean-Remy von Matt
Felix Beilharz
Sascha Pallenberg
Dennis Lisk (DENYO)
elio will also be represented by its own speakers
For us, the B2B Communication Days 2026 are not only an opportunity to share knowledge, but also to engage in dialogue with you. That is why elio will be present both with its own speakers and as an exhibitor.
Under the theme ‘From online shop to international B2B platform’, we’ll show you the challenges you and your business can expect on the path to scalable, international business models, and the technological foundations that need to be put in place. You can look forward to fascinating presentations, practical insights and the chance to engage directly with our experts.
Sascha Vorderstemann
Norbert Klinnert
Ruben Theerkorn
A focus on international B2B platforms and global markets
Anyone discussing the future of digital B2B sales cannot avoid the topic of internationalisation. At the elio stand, Andreas Klenk from ACKT Global will be on hand to discuss international platform strategies, global eCommerce projects and expansion into new markets. Together, elio and ACKT Global will show you the challenges and opportunities that arise when an online shop is gradually transformed into an international B2B platform.
Scaling complex B2B processes: Shopware 6 PaaS in practice
On the first day of the event at 1.00 pm, Sascha Vorderstemann (elio) and Norbert Klinnert (Noxum) will speak on the Solution Stage about scaling complex B2B processes using modern platform architectures. In their presentation ‘Scaling complex B2B processes: with Shopware 6 PaaS by elio’, they will demonstrate how companies can combine growth, internationalisation and individual business requirements on a future-proof commerce platform. The presentation is aimed at companies looking to further develop and scale their existing B2B commerce structures in the long term.
AI needs context: data as the foundation for successful AI projects
On the second day of the event at 2.20 pm, Ruben Theerkorn (elio) will demonstrate in the Marketer Lab why successful AI projects begin long before the actual AI comes into play. In his presentation ‘AI needs context: How synQup nextgen makes your system landscape AI-ready’, he explains how companies can consolidate data from ERP, PIM, CRM and e-commerce systems, thereby laying the foundations for reliable AI applications.
Using practical examples, he will demonstrate why many AI projects fail due to a fragmented data landscape and what prerequisites must be met for successful applications in marketing, content and personalisation.
Networking, insights and the B2B Heroes Party
Many of the most interesting conversations at events take place not only during the talks, but often during the breaks or whilst networking in the evening. The B2B Communication Days are deliberately organised with this in mind. Under the motto ‘Less fuss, more B2B’, the event focuses not only on expert input but also on personal encounters and strengthening existing contacts.
A special venue for this is the B2B Heroes Party, which takes place on the first day of the event from 7 pm at the Odeon Lounge in Würzburg. Here you’ll have the opportunity to meet speakers and partners in a relaxed atmosphere to continue the day’s discussions, make new contacts and share experiences.
Dennis Lisk, alias DENYO – known to many as a member of the hip-hop group Beginner – will be providing a special highlight of the programme. Not only will he be part of the evening as a DJ and MC, but he’ll also be available to visitors for personal insights and conversations as part of his fireside chat, ‘Bambule, Beats & Business’. The combination of networking, professional exchange and an extraordinary setting makes the evening an integral part of the B2B Communication Days and offers the chance to experience the event away from the conference stages. Book tickets and use the discount code
Book tickets and use the discount code
Tickets can be booked directly via the official B2B Communication Days booking page.
The discount code B2B_MEETUS_2026 can be used for a limited number of tickets. This reduces the standard ticket price by 20 per cent
Conclusion
The B2B Communication Days 2026 bring together experts from the fields of marketing, corporate communications and digitalisation. Presentations and discussions from both academia and industry will address current topics such as artificial intelligence, digital transformation and modern communication strategies. elio will also be in attendance, demonstrating through concrete examples how AI and eCommerce are already being used in day-to-day business operations.
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