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Welcome to our Content Hub – Insights, trends & events

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13 Nov 2025
Agentic Commerce meets Shopware: How digital sales rooms are making sales smarter
Agentic Commerce explains: Learn how AI-driven agents are changing online retail, what role digital sales rooms play in this, and how guided and self-guided sessions are setting new standards in digital sales.
shopware-gartner-magic-quadrant
11 Nov 2025
Shopware in the Gartner Magic Quadrant
Shopware has been named a Visionary in the Gartner Magic Quadrant 2025. The digital commerce market is growing rapidly, driven by AI, innovation, and measurable business value. elio shows why Shopware, with its openness, scalability, and strong partner network, is perfectly suited to the digital future of small and medium-sized businesses.
Das Bild zeigt Lina Noah, elios erste Mitarbeiterin.
30 Oct 2025
Lina: For ever 001
With us since day one: Lina Noah's 15-year journey at elio has been marked by commitment, change, and genuine passion. As Executive Assistant to the CEO & HR, she is not only the organizational backbone, but also an emotional constant—and a role model for new colleagues and customers alike.
Group 2760
22 Oct 2025
Classification of AI agents in e-commerce in the context of the EU AI Act
Artificial intelligence (AI) has long since arrived in e-commerce. AI agents, in particular, are revolutionizing customer service, product recommendations, and pricing. The question that arises with all this progress is how these systems should be viewed legally. We provide an overview of the classification of AI agents in e-commerce in the context of the EU AI Act and highlight what companies should pay attention to.
Was ist Shop-in-Shop_ (3)
19 Sept 2025
Shop-in-shop explained simply: meaning, concepts, and advantages
Shop-in-shop explained: Learn how the concept works, what advantages it offers, and why shop-in-shop is becoming increasingly important, especially in e-commerce.
Grafik zum 25-jährigen Jubiläum von elio mit der Aufschrift ‚25 Jahre elio‘, einem roten Kasten mit Aufschrift ‚Partnership ‘ und vier Puzzleteilen.
18 Sept 2025
These 4 plugins show what customized solutions really look like
Over 1,500 plugins, countless ideas—but some features really stick in your mind. Read about four highlights from our plugin forge that have solved problems, simplified processes, and made entire business models possible.
Grafik zum 25-jährigen Jubiläum von elio mit der Aufschrift ‚25 Jahre elio‘, einem gelben Kasten mit Aufschrift ‚Funny Stories 5/25‘ und einem Laptop, der eine Webseite mit einer 8 zeigt.
1 Sept 2025
Things that are completely normal in our everyday office life (but would raise questions elsewhere)
What we take for granted may raise questions elsewhere. From individual wall decorations to secret candy cabinets—here are eight peculiarities that shape our everyday office life. And why they make perfect sense to us.
Aleksa Marinovic mit elio-Logo vor einem Hintergrund mit den Texten „25 Jahre elio“ und „elio crew 4/25“
26 Aug 2025
What happens when you just go for it: Aleksa's path to becoming COO
From trainee to COO—it sounds like a classic success story. But there's more to Aleksa Marinovic than that: technical curiosity, a pragmatic can-do attitude, and the courage to just get things done. And today? He gives back—as a leader with attitude and an eye for the big picture.
Simon Neuberger und Sascha Vorderstemann, beide in schwarzen Polohemden mit elio-Logo, stehen vor einem Hintergrund mit den Texten „25 Jahre elio“ und „Partnership 3/25“
11 Jul 2025
The partnership that shapes elio to this day
From a one-man office to a digital service provider with over 150 employees - elio and Shopware have been working together in a truly successful partnership since 2011. In our story, we tell you how an idea turned into a strong network and pioneering e-commerce projects.
Sascha Vorderstemann in einem schwarzen Polohemd mit elio-Logo vor einem Hintergrund mit den Texten „25 Jahre elio“ und „elio unplugged 2/25“
24 Jun 2025
First big project. First big lessons.
How do you manage to successfully implement a complex e-commerce project - without many years of experience, but with plenty of drive? elio founder Sascha Vorderstemann looks back on the first major customer project in the company's history in an interview. A conversation about technical challenges, self-employment and why success is never achieved alone.