elio Content Hub | Industry news and insights

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2 Jul 2026

Global payment infrastructure meets seamless integration – with elio & Fiserv

Payment is no longer an isolated component, but rather part of an interconnected commerce architecture. As Fiserv’s Exclusive EMEA E-Commerce Partner, elio integrates e-commerce, back-end systems and POS with Fiserv’s payment infrastructure to create an end-to-end solution – without any media breaks or the need for replatforming.

2 Jul 2026

Shopware Community Day 2026: The key new features for Payment, Copilot and Experience Studio

Shopware Community Day 2026 clearly demonstrated the direction in which the platform is heading: towards an open commerce infrastructure that automates processes whilst enabling powerful brand experiences. The focus was particularly on Shopware Payments, Shopware Copilot and the new Experience Studio.

29 Jun 2026

OpenAI launches product feed ads in ChatGPT: What the launch means for the market

The e-commerce advertising landscape is shifting once again — and precisely where the intent to buy is particularly strong. With product feed ads in the Ads Manager beta, OpenAI is bringing shopping logic into a conversational environment, thereby increasingly developing ChatGPT into a standalone commerce channel. It is not yet a fully rolled-out mass-market product. However, the move clearly signals the strategic direction: away from being purely an assistant, towards an interface where product search, advice and paid placements converge.

27 May 2026

B2B Delivery in Retail: Local Delivery Can Only Scale with Integrated Systems

For many retailers, local delivery services such as Wolt have long been more than just an additional sales channel: they open up new reach, tap into spontaneous purchasing impulses and appeal to customer groups that would otherwise be difficult to reach. For B2B decision-makers, however, the operational side is becoming the main focus – because as soon as orders, stock levels and prices are managed in different systems, complexity, the risk of errors and the coordination effort all increase.

21 May 2026

Agentic Commerce needs more than just good UX

Many companies are investing in better user experiences. But in B2B, the future of commerce is not determined by the front end alone. For whilst UX aims to guide human users as efficiently as possible, a second level is currently undergoing change: systems are beginning to prepare decisions, evaluate options and, in the future, initiate transactions themselves. It is precisely at this point that a good user interface is no longer enough. As commerce is increasingly co-controlled by systems, the focus shifts. It is no longer just usability that matters, but also whether products, processes and offers are structured in such a way that they can be understood, evaluated and utilised by machines.* Agentic Commerce does not begin with the interface. It begins where systems understand offers.

Geschäftsmann auf einer Glas-Aussichtsplattform mit Blick auf die Skyline von Shanghai bei Sonnenaufgang über den Wolken.

23 Apr 2026

5 Myths About Asia That Cost German Exporters Sales

As a digitalization partner for B2B, e-commerce, and digital business models, we at elio grapple with a central question every day: How can companies become visible, relevant, and connected in complex markets? This question doesn’t stop at national borders. On the contrary: Especially when entering international markets, it becomes clear just how much visibility today depends on platforms, search algorithms, content structures, and digital touchpoints. Andreas Klenk’s article makes it clear why German exporters in Asia don’t fail due to product quality or a lack of potential, but often because of outdated assumptions about market entry and demand generation. This is highly relevant for companies: Anyone looking to tap into new markets must understand how digital presence, local channels, and search behavior interact before interest can translate into measurable revenue.

17 Apr 2026

Between theory and reality: The limits of SaaS in B2B

If the business model grows faster than the platform, standard SaaS quickly becomes a risk to growth. Whilst this makes it easy to get started in digital commerce, increasing complexity – particularly in the B2B sector – means that not every solution can keep pace in the long term. This is precisely where elio comes in, bringing structure to the challenges of modern commerce architectures.

17 Mar 2026

Operational AI in B2B: From experiment to operational model

Operational AI in B2B: From Experiment to Operating Model Many companies use AI. But only a few make it operationally effective. This is precisely where the difference lies between short-term efficiency gains and genuine competitiveness. For AI does not realise its full value where it merely speeds up individual tasks on an ad hoc basis, but where it is embedded in data, processes, decision-making logic and responsibilities. Only then does AI become an integral part of the operating model. In Shopware’s B2B E-Commerce Compass 2026, Simon Neuberger puts it very clearly: AI and agentic commerce only work properly if the data, system landscape, governance and operating model are robust.

11 Mar 2026

Typo3 & Shop – The Consolidation

Consolidation rather than compromise: Why TYPO3 combined with a shop solution is reaching its limits today – and why a complete Shopware 6 system is the logical next step.

B2B-Manager arbeitet am Laptop mit visualisierten Icons für ERP, CMS, E-Commerce, B2B-Order, Logistik und Payment – Symbolbild für Composable Commerce mit Shopware 6 und integrierter Plattformarchitektur.

2 Mar 2026

Shopware 6 as a composable platform solution

Shopware 6 simplifies e-commerce as a modern Symfony-based framework designed specifically for B2B, D2C and service shops. With managed PaaS solutions from Shopware or partners such as main cloud solutions, users benefit from automatic updates and high scalability. This creates ideal conditions for interchangeable, API-driven composable commerce architectures in international B2B projects.

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