elio Content Hub | Industry news and insights

11 Aug 2026

TeeGschwendner Is Live – A Relaunch Without Technical Legacy Issues Using Shopware 6.7

On July 14, 2026, TeeGschwendner’s new online store successfully went live. Instead of performing a risky update to the existing platform, elio completely rebuilt the store from scratch using Shopware 6.7—creating a clean, update-proof architecture free of legacy issues. The result is a future-proof platform that combines Payback, an AI tea advisor, and integration with specialty stores, laying the foundation for the planned B2B expansion.

4 Aug 2026

Labelling requirements under the European AI Regulation (EU AI Act)

AI labelling – The transparency requirement From 2 August 2026, Article 50 of the EU AI Act will come into force: anyone using chatbots, AI-generated images or voicebots on their website must now clearly label them. What was long considered good practice is now a legal obligation – and breaches are subject to hefty fines. We’ll show you in practical terms what matters, where exceptions apply and how you can make your website legally compliant with a manageable amount of effort. After all, transparency not only reduces risk but also strengthens your customers’ trust.

28 Jul 2026

elio BookingHub EN

Traditional scheduling tools stop right where value creation begins: at the handoff from booking to payment. Media breaks, duplicate data entry, and separate systems divert attention and reduce conversion rates. When the appointment is integrated directly into the checkout, selection, data entry, and payment merge into a seamless process. This reduces bounce rates, increases commitment, and turns a non-binding inquiry into a completed purchase. Solutions like elio BookingHub demonstrate how availability, resource planning, and payment can be seamlessly integrated - for better customer experiences and measurably higher revenue.

23 Jul 2026

Shopware: Strong Performer in the Forrester Wave™ Q3 2026

Shopware is a Strong Performer in the Forrester Wave™ Commerce Solutions Q3 2026—top marks for strategy and vision. elio explains what this means for B2B.

15 Jul 2026

This is elio: Digital Transformation, Cloud, and AI – Made in Germany

Who’s behind elio? In just over three minutes, our new corporate video shows how we implement digital transformation, cloud, and AI for our customers: consolidated system landscapes instead of 15 siloed solutions, complete customer independence, and technology that serves people. Featuring insights from CEO Sascha Vorderstemann and client references such as Douglas, Volvo, and CUBE.

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2 Jul 2026

Global payment infrastructure meets seamless integration – with elio & Fiserv

Payment is no longer an isolated component, but rather part of an interconnected commerce architecture. As Fiserv’s Exclusive EMEA E-Commerce Partner, elio integrates e-commerce, back-end systems and POS with Fiserv’s payment infrastructure to create an end-to-end solution – without any media breaks or the need for replatforming.

2 Jul 2026

Shopware Community Day 2026: The key new features for Payment, Copilot and Experience Studio

Shopware Community Day 2026 clearly demonstrated the direction in which the platform is heading: towards an open commerce infrastructure that automates processes whilst enabling powerful brand experiences. The focus was particularly on Shopware Payments, Shopware Copilot and the new Experience Studio.

29 Jun 2026

OpenAI launches product feed ads in ChatGPT: What the launch means for the market

The e-commerce advertising landscape is shifting once again — and precisely where the intent to buy is particularly strong. With product feed ads in the Ads Manager beta, OpenAI is bringing shopping logic into a conversational environment, thereby increasingly developing ChatGPT into a standalone commerce channel. It is not yet a fully rolled-out mass-market product. However, the move clearly signals the strategic direction: away from being purely an assistant, towards an interface where product search, advice and paid placements converge.

27 May 2026

B2B Delivery in Retail: Local Delivery Can Only Scale with Integrated Systems

For many retailers, local delivery services such as Wolt have long been more than just an additional sales channel: they open up new reach, tap into spontaneous purchasing impulses and appeal to customer groups that would otherwise be difficult to reach. For B2B decision-makers, however, the operational side is becoming the main focus – because as soon as orders, stock levels and prices are managed in different systems, complexity, the risk of errors and the coordination effort all increase.

21 May 2026

Agentic Commerce needs more than just good UX

Many companies are investing in better user experiences. But in B2B, the future of commerce is not determined by the front end alone. For whilst UX aims to guide human users as efficiently as possible, a second level is currently undergoing change: systems are beginning to prepare decisions, evaluate options and, in the future, initiate transactions themselves. It is precisely at this point that a good user interface is no longer enough. As commerce is increasingly co-controlled by systems, the focus shifts. It is no longer just usability that matters, but also whether products, processes and offers are structured in such a way that they can be understood, evaluated and utilised by machines.* Agentic Commerce does not begin with the interface. It begins where systems understand offers.

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