Latest news on commerce & platforms

Illustration on the Price Indication Ordinance for Black Friday 2026: laptop with shop product page, discount price tag, calendar and guarantee seal

12 Nov 2026

Price Indication Ordinance for Black Friday 2026: implementing discounts and guarantee labels correctly in your online shop

Black Friday falls on 27 November 2026, with Cyber Monday three days later – and every discount campaign increases the risk of a cease-and-desist warning. Anyone announcing a price reduction to consumers must state the lowest price of the last 30 days under the German Price Indication Ordinance (Preisangabenverordnung), and must do so clearly. In a check of Black Friday and Cyber Monday offers coordinated by the European Commission, 30 per cent of the online traders inspected displayed discounts incorrectly. Since 27 September 2026, mandatory labels for legal guarantees and commercial guarantees have been added. For manufacturers and wholesalers with their own consumer channel, this is above all a question of clean price and product data.

4 Nov 2026

Shopware ist 2026 der einzige Visionary im Gartner® Magic Quadrant™ for Digital Commerce

Shopware wurde im Gartner® Magic Quadrant™ for Digital Commerce 2026 als einziger „Visionary“ positioniert. Damit ist Shopware zum siebten Mal in Folge im Report vertreten. Bewertet wurden insgesamt 14 Plattformen weltweit. Für uns bei elio ist das vor allem eines: ein starkes Signal dafür, wohin sich Digital Commerce entwickelt. Denn KI, Agentic Commerce und flexible Architekturen verändern gerade grundlegend, wie Unternehmen verkaufen und wie Kunden künftig einkaufen werden.

21 Oct 2026

The EuroShop Success Story: How elio and Noxum are integrating B2B and B2C commerce using NovaDB and Shopware 6

One product range, two business models and a shared technical foundation: the EuroShop project demonstrates how Noxum and elio are combining product data management and e-commerce. NovaDB PIM and DAM, together with Shopware 6, form an architecture that supports the diverse requirements of B2B and B2C e-commerce on a shared foundation. Where multiple systems need to be interconnected, synQup, as an integration platform, complements elio’s technology portfolio. Translated with DeepL.com (free version)

18 Sept 2026

Shopware security updates: Why regular updates are essential for online shops

Many shop owners focus on new features, product ranges or marketing initiatives. Security, on the other hand, often only comes to the fore when a problem arises. Yet security updates are among the most important maintenance measures for any online shop.Shopware, in particular, regularly releases security updates to patch newly discovered vulnerabilities and protect shops from current threats. Anyone who ignores or delays these updates exposes not only their shop but also customer data, turnover and business processes to unnecessary risks.

Kooperation elio ewers ud beachies im Kreislaug mit Icos Bunte Socken aug Laptop und Mobilgerät

3 Sept 2026

Greater visibility, increased sales: How elio set up the BEACHIES® sales channel

Successfully establishing new brands in the market today requires more than just good products. Anyone wishing to increase their digital visibility and drive sustainable growth needs a well-thought-out e-commerce strategy, a robust technological foundation and a compelling brand experience. This is precisely where elio supported the hosiery manufacturer Ewers in further developing the BEACHIES® brand. Working together with Ewers, we created a standalone digital sales channel based on Shopware, which clearly positions the brand, enhances the user experience and lays the foundations for further growth. Translated with DeepL.com (free version)

Logos im Kreis angeordnet, Teetassen und Teeverpackungen vor Laptop platziert

11 Aug 2026

TeeGschwendner Is Live – A Relaunch Without Technical Legacy Issues Using Shopware 6.7

On July 14, 2026, TeeGschwendner’s new online store successfully went live. Instead of performing a risky update to the existing platform, elio completely rebuilt the store from scratch using Shopware 6.7—creating a clean, update-proof architecture free of legacy issues. The result is a future-proof platform that combines Payback, an AI tea advisor, and integration with specialty stores, laying the foundation for the planned B2B expansion.

28 Jul 2026

elio BookingHub EN

Traditional scheduling tools stop right where value creation begins: at the handoff from booking to payment. Media breaks, duplicate data entry, and separate systems divert attention and reduce conversion rates. When the appointment is integrated directly into the checkout, selection, data entry, and payment merge into a seamless process. This reduces bounce rates, increases commitment, and turns a non-binding inquiry into a completed purchase. Solutions like elio BookingHub demonstrate how availability, resource planning, and payment can be seamlessly integrated - for better customer experiences and measurably higher revenue.

23 Jul 2026

Shopware: Strong Performer in the Forrester Wave™ Q3 2026

Shopware is a Strong Performer in the Forrester Wave™ Commerce Solutions Q3 2026—top marks for strategy and vision. elio explains what this means for B2B.

Einkaufswagen Icon umringt von PIM, ERP, CRM, Hosting etc Icons

2 Jul 2026

Global payment infrastructure meets seamless integration – with elio & Fiserv

Payment is no longer an isolated component, but rather part of an interconnected commerce architecture. As Fiserv’s Exclusive EMEA E-Commerce Partner, elio integrates e-commerce, back-end systems and POS with Fiserv’s payment infrastructure to create an end-to-end solution – without any media breaks or the need for replatforming.

2 Jul 2026

Shopware Community Day 2026: The key new features for Payment, Copilot and Experience Studio

Shopware Community Day 2026 clearly demonstrated the direction in which the platform is heading: towards an open commerce infrastructure that automates processes whilst enabling powerful brand experiences. The focus was particularly on Shopware Payments, Shopware Copilot and the new Experience Studio.

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