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E-Commerce - Insights, trends & events

Verpackungen neben Laptop Darstellung des verpackungskreislaufes in Europa
4 Sept 2026
Understanding PPWR 2026: What online retailers need to know and put into practice now
Since 12 August 2026, new regulations governing packaging in the European Union have come into force in the form of the European Packaging Regulation (PPWR) and the Packaging Law Implementation Act (VerpackDG). For online retailers, brand manufacturers and companies with own-brand products, this means one thing above all: the requirements regarding documentation, evidence and responsibilities are increasing.
Kooperation elio ewers ud beachies im Kreislaug mit Icos Bunte Socken aug Laptop und Mobilgerät
3 Sept 2026
Greater visibility, increased sales: How elio set up the BEACHIES® sales channel
Successfully establishing new brands in the market today requires more than just good products. Anyone wishing to increase their digital visibility and drive sustainable growth needs a well-thought-out e-commerce strategy, a robust technological foundation and a compelling brand experience. This is precisely where elio supported the hosiery manufacturer Ewers in further developing the BEACHIES® brand. Working together with Ewers, we created a standalone digital sales channel based on Shopware, which clearly positions the brand, enhances the user experience and lays the foundations for further growth. Translated with DeepL.com (free version)
Logos im Kreis angeordnet, Teetassen und Teeverpackungen vor Laptop platziert
11 Aug 2026
TeeGschwendner Is Live – A Relaunch Without Technical Legacy Issues Using Shopware 6.7
On July 14, 2026, TeeGschwendner’s new online store successfully went live. Instead of performing a risky update to the existing platform, elio completely rebuilt the store from scratch using Shopware 6.7—creating a clean, update-proof architecture free of legacy issues. The result is a future-proof platform that combines Payback, an AI tea advisor, and integration with specialty stores, laying the foundation for the planned B2B expansion.
ki-kennzeichnungspflicht-beitragsbild
4 Aug 2026
Labelling requirements under the European AI Regulation (EU AI Act)
AI labelling – The transparency requirement From 2 August 2026, Article 50 of the EU AI Act will come into force: anyone using chatbots, AI-generated images or voicebots on their website must now clearly label them. What was long considered good practice is now a legal obligation – and breaches are subject to hefty fines. We’ll show you in practical terms what matters, where exceptions apply and how you can make your website legally compliant with a manageable amount of effort. After all, transparency not only reduces risk but also strengthens your customers’ trust.
sw-forrester-beitragsbild
23 Jul 2026
Shopware: Strong Performer in the Forrester Wave™ Q3 2026
Shopware is a Strong Performer in the Forrester Wave™ Commerce Solutions Q3 2026—top marks for strategy and vision. elio explains what this means for B2B.
Leistungen von elio als Icons oben links, elio Gebäude rechts und in der Mitte 3 Personen vor einem Board stehend
15 Jul 2026
This is elio: Digital Transformation, Cloud, and AI – Made in Germany
Who’s behind elio? In just over three minutes, our new corporate video shows how we implement digital transformation, cloud, and AI for our customers: consolidated system landscapes instead of 15 siloed solutions, complete customer independence, and technology that serves people. Featuring insights from CEO Sascha Vorderstemann and client references such as Douglas, Volvo, and CUBE.
Einkaufswagen Icon umringt von PIM, ERP, CRM, Hosting etc Icons
2 Jul 2026
Global payment infrastructure meets seamless integration – with elio & Fiserv
Payment is no longer an isolated component, but rather part of an interconnected commerce architecture. As Fiserv’s Exclusive EMEA E-Commerce Partner, elio integrates e-commerce, back-end systems and POS with Fiserv’s payment infrastructure to create an end-to-end solution – without any media breaks or the need for replatforming.
SCD-Updates-beitragsbild
2 Jul 2026
Shopware Community Day 2026: The key new features for Payment, Copilot and Experience Studio
Shopware Community Day 2026 clearly demonstrated the direction in which the platform is heading: towards an open commerce infrastructure that automates processes whilst enabling powerful brand experiences. The focus was particularly on Shopware Payments, Shopware Copilot and the new Experience Studio.
OpenAI-Ads-Manager-beitragsbild
29 Jun 2026
OpenAI launches product feed ads in ChatGPT: What the launch means for the market
The e-commerce advertising landscape is shifting once again — and precisely where the intent to buy is particularly strong. With product feed ads in the Ads Manager beta, OpenAI is bringing shopping logic into a conversational environment, thereby increasingly developing ChatGPT into a standalone commerce channel. It is not yet a fully rolled-out mass-market product. However, the move clearly signals the strategic direction: away from being purely an assistant, towards an interface where product search, advice and paid placements converge.
konsolodierung-wolt-elio-blog
27 May 2026
B2B Delivery in Retail: Local Delivery Can Only Scale with Integrated Systems
For many retailers, local delivery services such as Wolt have long been more than just an additional sales channel: they open up new reach, tap into spontaneous purchasing impulses and appeal to customer groups that would otherwise be difficult to reach. For B2B decision-makers, however, the operational side is becoming the main focus – because as soon as orders, stock levels and prices are managed in different systems, complexity, the risk of errors and the coordination effort all increase.